GMC Product Optimisation

What You Need to Prepare

Get these ready before we run the optimisation tool — no workflow knowledge needed

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Step 1

Fill in the Brand Onboarding Form

Register the brand by filling in a short form — brand name, industry, location, positioning, and title rules. See Slide 2 for guidance on each field.

Open Form → Update Registry →

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Step 2

Export from Google Merchant Center

In your GMC account, go to Products → All products and download your product feed as a TSV or CSV file. This is your raw product data.

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Step 3

Open the Product Template

Copy your product data into the shared Google Sheet template. The template shows you exactly which columns to fill in — they're highlighted in blue.

Open Template →

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Step 4

Fill in the Blue Columns

Only the blue highlighted columns need to be filled in. Column names must match exactly. See Slide 3 for the full column guide.

Once your form and sheet are ready, share the sheet link — we'll handle the rest ✅

Step 1 — Brand Onboarding Form

Fill this in once per brand. It tells the tool how to write titles and descriptions for this brand.

📝 Open Brand Onboarding Form

What the Form Asks

🏷️ Brand Name e.g. La Mer, Clinique, Kulanikinis

🧴 Industry e.g. Skincare, Haircare, Footwear

📍 Target Location e.g. Australia, United States — used for keyword volume data

✍️ Brand Positioning 1–2 sentences on what the brand is and who it's for

🔢 Title Structure Order of elements, e.g. Brand + Product Name + Key Benefit + Type + Size

📌 Special Rules Optional — one rule per line, e.g. "Never use the word 'luxury'"

Tips for Tricky Fields

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Brand Positioning Search the brand name in ChatGPT or Perplexity in AI search mode — copy the summary as your positioning.

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Title Structure Define the order of what goes in the title. Include "Size (if relevant)" at the end for variant products.

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Special Rules Add any brand-specific restrictions here. These are injected directly into the AI prompt — be specific.

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Already registered? Update here instead If the brand was onboarded before, no need to re-submit the form. Edit the brand's row directly in the Brand Registry Sheet →

Steps 3 & 4 — Inside the Product Template

The blue columns are the only ones you need to fill in.

Required Columns (blue highlighted)

Copy-paste column names from the template — spelling and spacing matter

Column name What to fill in

id Your product ID from GMC

link Full product page URL

title Current product title (before optimisation)

description Current product description

item group id Groups variants — same value for all sizes/shades of the same product

Column F Product details — header name varies by brand (e.g. "Product DETAILS", "What It Is")